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The American Family Association (AFA) noted that dramatically declining sales and stock value forced Target to cancel expansion plans, fire five top executives, and cut CEO Brian Cornell's salary by one-third. Supporters of a marriage amendment on Minnesotas November ballot arent too happy with the Target Corp. The transgender bathroom policy also resulted in complaints of sex offenses in Target changing rooms and bathrooms in California, Idaho, New Hampshire, Oregon, Texas, Washington state, and Ontario. The homosexual-affirming policies resulted in a massive boycott (#BoycottTarget, #FlushTarget) of the retailer by an estimated 1.5 million customers and declining Target stock value. In 2015, Target signed a “friend of the court” supporting homosexual “marriage.” Their commercial for a “Made to Matter” line of products featured two gay men painting with a child. The corporate giant also eliminated all gender references in its toy and bedding departments, taking down “boys” and “girls” signs to support gender fluidity. Target's “Take Pride” promotional campaign follows a controversial transgender bathroom policy allowing men to use women's restrooms, changing rooms, intimate facilities, and vice versa. She cited gay demonstration “volunteer efforts” and “partnerships” with homosexual groups such as the Gay, Lesbian & Straight Education Network “to the very products we carry in our stores and online.” “We’re making our message loud and clear: Target proudly stands with the LGBT community … through all that we do,” Laysha Ward, Target’s executive vice president and chief corporate responsibility officer, boasted. When Target began its “Take Pride” line of merchandise, the company issued a statement: The gay-affirming merchandise is accompanied by a promotional flyer with the promise: “For each PRIDE item sold, Target will donate 50 percent of the purchase price to GLSEN (the Gay, Lesbian, and Straight Education Network).” The retailer is merchandising the gay agenda for the second year in a row, with rainbow-adorned shirts, pants, shorts, swim trunks, iPhone cases, and other items honoring Gay “Pride Month” in June. A place like Target Merchant means a kid like this can see that there are enough people in the world who will support what a big box store tries to cater to them.( LifeSiteNews) - Target stores are promoting a gay pride line of products dubbed “Take Pride” despite facing huge losses from a boycott against the company's transgender bathroom policy. But it is a great example of why it has some value. Johnson Celebrates merch? It reflects a broader trend towards acceptance in a more f***ed up world.”Īnother wrote: “I have issues with rainbow capitalism as well. While some talked about the commercialization of Pride Month, others explained that representation in mainstream stores like Target is a step in the right direction.Ī person tweeted: “Just totally started crying at a Target because even 5 years ago, I could never imagine a Pride collection that featured bi people, trans people, women of color, f***ing Marsha P.
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Customer Feedback on Target’s Pride CollectionĪs Target launched its new collection, customers took to Twitter to share their thoughts.
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Target is also selling shits creek Goods as part of the Pride collection, which means you can pick up yourself an “Eve David” shirt and Rosebud Motel tank top. Georgia and Tommy: Baby Steps | season finale trailer The collection also includes children’s books such as bye bye binaryAnd dolls and trucks are for everyoneand homewares such as Pride shot glasses, doormats and pillows. Their 250+ piece collection aims to “celebrate the community authentically” and includes a range of products such as accessories, home goods and food items.Įven your pet can join in, with Proud tennis balls, Proud rainbow cat toys, transgender plush for dogs, and gay flag silicone pet bowls available to buy, along with many other items. In collaboration with LGBTQIA+ designers, entrepreneurs and members of the Lakshya team, Lakshya has launched its 2022 Pride collection. It’s also their largest collection to date, and customers can shop a range of products, including home goods, pet accessories, party supplies, and books. Target is one of only corporations that has produced a Pride Collection, and this year is their 10th Annual Pride Classification.
Targets gay pride shirts full#
June is finally here, which means that Pride Month is upon us and the festivities are in full swing.